Oleksii Matuznyi

SEO Team Lead & Consultant

I'm an SEO Team Lead and consultant with 8 years of experience - from technical audits and link strategy to Python automation tools. I turn organic search into a steady flow of clients, building every strategy around your sales rather than vanity rankings.

Work experience

October 2023
Present

SEO Team Lead Netpeak

- Leading and mentoring an SEO team made up of Junior, Middle and Senior specialists.
- Growing my team and making sure the analysts fully follow our processes and meet expectations.
- Building SEO strategies and tactics that support client goals and improve marketing performance.
- Preparing presentations and strategies for corporate clients.
June 2023
October 2023

Senior SEO Netpeak

As a Senior SEO, I worked closely with the in-house marketing team to set and reach SEO and content-performance goals.
I led all search-optimisation and marketing activity across every available web channel, supporting both on-page and off-page optimisation.
I built strategies for large Enterprise clients to help them meet their business goals.
June 2022
June 2023

Head of SEO / Data AnalyticsDelfi Latvia

- Managed all search-optimisation and marketing activity across every web channel.
- Introduced a technical SEO audit for optimal load speed and better indexability and crawlability.
- Built several tools to automate the work and analyse the marketing team's activity for promoting the site.
September 2021
June 2022

Senior SEO Netpeak

As a Senior SEO, I worked closely with the in-house marketing team to set and reach SEO and content-performance goals.
I led all search-optimisation and marketing activity across every available web channel, supporting both on-page and off-page optimisation.
I built strategies for large Enterprise clients to help them meet their business goals.
June 2021
January 2022

SEO Consultant Smarter Contact

Analysed and integrated data using BigQuery and SQL for deep analysis, extracting insights from large datasets to sharpen SEO strategies and more.
August 2020
September 2021

Team Lead SEO EVO

Handled on-page and off-page SEO, strategy, audits and keyword research, produced SEO reports, ran SEO training for the in-house team, and advised on traffic growth across the Evo Group websites.
April 2020
August 2020

SEO Specialist TechStudio

Used research to optimise on-page content - including meta tags and landing-page copy - which grew lead generation by 142% year-on-year for a B2B client. Managed strategic plans from idea to reach, improving search rankings and referral traffic for several clients.
May 2019
April 2020

SEO Team Lead Upwork

Delivered on-page and off-page SEO, strategy and audits, produced SEO reports, ran SEO training for individuals and companies, did keyword research, and advised on website traffic growth and conversion.
May 2017
April 2019

SEO Team Lead Team Websearch

I led and mentored a team of analysts to reach business goals. I developed detailed SEO and digital-marketing strategy plans and tracked progress. I was responsible for the day-to-day decisions of the team members.
March 2016
May 2017

SEO Specialist Gran Paleta

Built technical SEO reports for clients to pinpoint unique key SEO issues around site structure, redirects, duplicate content and XML sitemaps. Found on-page opportunities, title tags and meta descriptions using Screaming Frog.